Enforcement agency
Outsourced takedowns
$2k–$6k/mo, plus a fee per case
- A monthly summary, not the listings.
- Their crawl, on their schedule.
- The evidence stays in their case file.
- You hear what happened after it happened.
See who's
undercutting
your brand.
Tracewall reads every offer on your listings, flags each seller advertising below your MAP, and estimates what the leak costs you a month.
Radar and evidence — not a takedown service.
eBay listings today · no card, no account
Amazon
eBay
Walmart
Google Shopping
Ozon
The artifact you forward
to your channel lead.
Every scan produces the same document. The numbers are open. Only the seller names are held back.
Revenue leakage report
NorthPeak Trail 30L Backpack
$11,605
Monthly revenue at risk
5
Sellers not on your allow-list
4
Advertising below MAP
Lost
Buy Box
Seller
Price
Vs MAP
Status
Buy Box
deal_hub_9
$126.00
—
Unauthorized
—
alpine-outfitters
$124.00
—
Authorized
—
northpeak-official
$120.00
—
Authorized
—
pack-n-go-store
$112.75
−$7.25
Below MAP · unauthorized
—
trailco-deals
$104.99
−$15.01
Below MAP · unauthorized
—
gearvault_outlet
$98.50
−$21.50
Below MAP · unauthorized
Holds it
summit-surplus
$89.00
−$31.00
Below MAP · unauthorized
—
deal_hub_9
$126.00
Unauthorized
—
alpine-outfitters
$124.00
Authorized
—
northpeak-official
$120.00
Authorized
—
pack-n-go-store
$112.75
Below MAP · unauthorized
−$7.25
trailco-deals
$104.99
Below MAP · unauthorized
−$15.01
gearvault_outlet
$98.50
Below MAP · unauthorized · holds Buy Box
−$21.50
summit-surplus
$89.00
Below MAP · unauthorized
−$31.00
The names cost one work email.
The figures above are yours to keep. Give us a work address and we'll unblur the seller aliases, their storefronts and their capture history.
How it works
See it.
A daily scan reads every offer on your listings and records the price, the seller, the storefront and who holds the Buy Box. Anyone not on your allow-list is reported as unauthorized.
Cost it.
Each violation is priced against your MAP and your demand signal, so what lands in your inbox is money rather than a count. Every figure shows the inputs that produced it.
Act on it.
Export a timestamped evidence pack and an escalating MAP notice addressed to the seller or the marketplace. You send it. We log the reply and keep watching the listing.
Every observation
is verifiable.
A capture is a rendered page, a timestamp and a SHA-256 digest of the record. Recompute the digest yourself — the number below is hashed in your browser, right now, from the record on the right.
We are not SOC 2 or ISO 27001 certified yet, and our security page says so plainly.
Evidence pack · 1 of 4
v1- Marketplace
- eBay · item 385510294471
- Seller
- gearvault_outlet
- Observed
- 2026-08-04 09:12:44 UTC
- Advertised
- $98.50
- Your MAP
- $120.00
- Undercut
- −$21.50 (17.9%)
- Capture
- Rendered DOM + screenshot, no seller contact
- SHA-256 of record
- computing…
Radar, not
a retainer.
There are three ways to handle sellers who undercut you. This is what each one hands you at the end of the month.
Price tracker
Charts, not sellers
Around $49/mo, self-serve
- Prices, with no seller identity.
- No allow-list, so nothing reads as unauthorized.
- No MAP logic and no exposure model.
- Nothing you could forward to counsel.
Tracewall
Radar and evidence
From $124/mo. The first scan needs no card.
- Every offer on every listing, read daily.
- Sellers named, then checked against your allow-list.
- Money, with the inputs that produced it.
- A timestamped pack and a notice — yours to send.
We don't file takedowns. When you want someone to, hire the agency and hand them the pack — that is what it is for.
See what's in a packRead the receipts.
Two brands, their figures, and what they did with them. We publish nothing without sign-off.
Case study · Outdoor gear · eBay + Amazon
$11,605
a month, advertised under MAP by sellers NorthPeak had never authorized.
18
unauthorized sellers found
9
gone within six weeks
71%
fewer MAP breaks
“We had argued for a year about whether the problem was real. The first report ended the argument in four minutes.”
Dana Whitfield · VP Sales, NorthPeak
Read the case studyCase study · Hydration · Amazon + Walmart
$6,240
a month closed in four weeks, without filing a single takedown.
“The evidence pack did the work. Two sellers corrected their price the same week they got it.”
Marcus Oyelaran · Head of Channel, Atlas Hydration
Read the case study“Setup was a URL and a CSV. The first number landed before our call ended.”
0
takedowns filed. Both brands closed their queues with a notice and an evidence pack.
“It is the only tool in the stack that tells me what a violation costs. The rest just tell me it exists.”
“Our counsel forwards the packs unedited. That never happened with a screenshot.”
Priced like a tool,
not a retainer.
Paid plans collect Amazon, eBay, Walmart, Google Shopping and Ozon. The free scan on this page reads eBay only.
Monthly
Yearly
2 months free
Starter
Know the moment it happens
$124/mo
$1,490 billed yearly
- 1 brand · 250 SKUs
- Daily scans, eBay + Amazon
- Below-MAP alerts by email
- Evidence packs, unlimited
Growth
Most popularMake it stop
$333/mo
$3,990 billed yearly
- 3 brands · 1,500 SKUs
- All five marketplaces
- Escalating notice templates
- Allow-list and shareable reports
- Opt-in cross-brand seller network
Managed
We handle it for you
$749/mo
$8,990 billed yearly
- Everything in Growth
- An analyst triages your queue
- Notices drafted for your signature
If we haven't cut your open unauthorized-seller violations by half within 30 days, that month is on us.
Book a callEnterprise
Custom & international marketplaces
Custom
Annual agreement
- Unlimited brands and SKUs
- Ozon, noon, amazon.ae
- SSO and API access
- Named contact, quarterly review
Billing is not wired yet — checkout takes you to registration. Alerts fire on a daily scan, not in real time.
Make it stop.
The questions counsel asks first,
answered without hedging.